Online dating sites are approaching millions in terms of membership in the cyber world. According to Martin Zwilling from Forbes.com, there are 90 million people that are part of the target demographic of online dating sites. Most of the users range between the ages of 19 and 45. To cater to this multitude of target users, there are many niche and niche products for these online dating sites to attract their target market better. With so many dating sites competing with each other, the owners of these dating sites have to come up with ways to stand out. The competition in the online dating market has become very tight, they even say 90% of the ones who start, fail. Each day, there are 2- 3 dating sites that are created. Most often, they won’t survive in the market because there are only a few people who sign up in their website.
One such niche is the married Internet dating sites. Nowadays, anyone can get married dating advice by visiting this http://married-dating-guide.com/strategy/ and can learn all the married dating tactics, to have a married affair. These married dating sites endorses the idea of extramarital affairs and hope to attract a certain market for it. Most people may think that this is actually immoral. Even though married Internet dating sites are controversially immoral, they are legal. There are people, ranging to hundreds of thousands, who would deliberately take the risk of being in a clandestine affair.
Married Internet dating sites has also acknowledged the problems that married couples mostly experience: disconnection, fights and dissatisfaction, just to name a few. Married Internet dating sites present a way out of the couple’s unhappiness. For others, they find married Internet dating sites as a veer from the ordinary routine of dating. They want to try out something new. For people who are busy with their careers, online dating can help them find potential dates. This can be a reason why married Internet dating sites thrive.
On the other hand, there are other married Internet dating sites that are fake. These kinds of dating sites exploit their user’s money and will not bother to give the service that the users paid for. Other married Internet dating sites are actually operated by private investigators so they can report unfaithful partners. See, it’s actually a dime a dozen out there.
The Classic and Harmless Methods
There are promotional campaigns used by married Internet dating sites that are harmless.
They can make articles and put it on top of Search Engine Optimization. Keywords in an article can help propel a website to the top of the list in search engines like Google. This way, when people are still searching for a dating site to sign up with, well optimized websites land on the first pages of the Google search results.
There are also more traditional methods where they post their promotional materials in the newspaper, places it on billboards or air it on the radio or TV. Owners of dating websites can approach their local media stations and have their promotional materials aired or posted. It is usually better to start out with the local market than trying to go on a worldwide scale. This will also give users a chance to find potential partners and dates without having to travel very far if they decide to meet up. Going worldwide immediately will make users have a difficult time establishing communication with their potential partners.
The pay- per- click advertising, where advisers pay the website owner each time a visitor clicks their ads, is also an effective way for promotion of married Internet dating sites. There are two types of pay- per- click advertising. The flat rate pay- per- click advertising the advertiser and website owner agree on a fixed amount of price The bid- based pay- per- click allows advertisers to set the price on how much he/she is willing to pay for a spot. One will also have to compete with other advertisers and bid their price. An example of pay- per- click advertising is the Google Adwords, which allowed Google to gain more than 40 billion dollars in advertising revenue.
Married Internet dating sites can also post their banner ads on other similar dating sites or blog. Affiliation with other dating sites can help new dating sites garner more traffic and increase its users. As with the pay- per- click advertising, banner ads are placed on other websites where it will advertise its services. Working with other websites will increase a new dating website’s traffic and sign- up percentage. Online directories will also help with the website’s visibility by helping people find a specific service.
Lastly, online dating sites can make use of social networking sites like Facebook and Twitter Social networking sites usually have more users. Owners of dating sites can attract and invite users to try out their website.
Some are Unconscientiously Exploitative
However, owners of married Internet dating sites have come up with exploitative ways just to get ahead of their competitors.
One such case of this kind of promotion of married Internet dating sites is done by AshleyMadison.com. An online dating site that caters to extramarital affairs, AshleyMadison.com has pounced on affair issues of prominent figures as part of their marketing campaign. They have already benefitted from South Carolina governor Mark Sanford’s public affair. Billboards all over the city have Mark Sanford’s face with the words “next time use” and below it “ashleymadison.com to find your running mate”.
Ashley Madison rode on in another affair, this time with London mayor Boris Johnson. His face is also plastered on billboards along with their tagline “Affairs now guaranteed! No matter what you like”.
King Juan Carlos of Spain’s wife, Queen Sofia took legal action and demanded a public apology from Ashley Madison after the website used her image as part of its marketing campaign. The material had an image of the queen with the young man with the words “you no longer have to spend the nights alone” in Spanish. The queen cried that the image “damages her honor and dignity”.
The Real Deal for Ashley Madison
Married Internet dating sites like Ashley Madison may think that it is alright to use the public extramarital affairs of popular figures. They have the mentality that since everyone already knows about it, it’s fine to toy with it. Ashley Madison is willing to go head on regarding legal actions. Ashley Madison’s spokesperson Helene Antier believed that the dating site is free to use images of people they have in their promotional materials. The person concerned may not have even used such married Internet dating site.
Ashley Madison alone has over 16 million users worldwide. It has been operating for more than 8 years. It has eventually raked in millions of revenues from their users. Their success in garnering users and operating for so long fuels their need in continuing to cater for their market. Sites like Ashley Madison have to attract thousands of users to keep their business growing. When no one logs in a dating website, money ceases to flow to their gain.
For Ashley Madison founder Noel Biderman, in an article from the telegraph.com.uk, affair websites “can be a cathartic outlet which allows the person to become a better wife, husband, parent or boss. Sometimes being unfaithful can act as a litmus test to see whether it’s worth preserving the relationship.”
Advertising is certainly an important key to help lift products and get them to their market. However, there are just some methods that have gone too far. Most of these methods that are employed by owners and companies of dating sites did not seek the permission of the people they used in their marketing campaign. An extramarital affair is already bad enough; advertisers just had to go to a whole new level of exploitation just to get ahead of the competition.